Course › Module 10 · Recruiting analytics and KPIs

Time to hire, cost per hire, quality of hire

Module 10, Lesson 2  ·  4 min read ·  Updated 21 September 2026

Module 10 · Lesson 2

Three numbers get asked for in every hiring review. Two are straightforward if you define them carefully. The third cannot really be measured, and pretending otherwise is the most common mistake in hiring reporting.

The three headline recruiting metricsThree dials. Time to hire and cost per hire have clear needles. Quality of hire is dashed with a faded needle, because every measure is a stand-in.Time to hiremeasurableCost per hiremeasurableQuality of hireevery measure is a stand-inDo not combine the third into a single score
Two of these can be measured. The third cannot, and should be labelled so.

Time to hire and time to fill are different

They answer different questions and get used interchangeably, which is why nobody trusts either.

Time to hireTime to fill
The clock startsWhen a candidate enters the processWhen the job is approved
The clock stopsWhen they acceptWhen they accept
It measuresHow fast your process moves a personHow long the business waits
Who owns itRecruitingRecruiting and the business together

Report both, clearly labelled. Time to hire is what you can improve directly. Time to fill is what your colleagues actually feel, and it includes the two weeks before anyone could start searching because nobody had approved the job description.

Use the middle value, not the average. One nine-month search wrecks an average and tells you nothing about the normal experience. Report the middle value with the range beside it.

Cost per hire

Include what you actually spend finding people:

  • Job advertising
  • Agency fees
  • Software, spread across the hires it helped with
  • Referral bonuses
  • Recruiter time, if you can work it out honestly

Leave out — or report separately — salary, relocation, signing bonuses and equipment. Those are costs of employing someone, not of hiring them. Mixing them in makes senior jobs look like recruiting failures.

One important warning: cost per hire only makes sense between similar jobs. An agency-filled executive search and a high-volume support role are different businesses. A single company-wide figure moves whenever your mix of jobs moves, and people will read that as a change in performance.

Quality of hire

There is no clean way to measure this. Every option is a stand-in with a known flaw. The honest approach is to use two or three and say what is wrong with each, rather than build one number that hides the flaws.

Stand-inIts flaw
Performance rating at 6 or 12 monthsRatings vary by manager and carry their own biases
Still there after 12 monthsSlow, and affected by the manager and team more than the hire
Time to being fully productiveRarely measured consistently; depends on onboarding
Hiring manager satisfactionMeasures the relationship as much as the hire
Passed probationA low bar. Nearly everyone does

The trap to avoid: combining these into a single "quality score" with weights nobody questions. It creates the appearance of measurement while making the flaws invisible — and it will be used to judge people, both recruiters and hires, on a number that cannot carry that weight.

Presenting all three honestly

  • Show the count behind every percentage.
  • Use middle values and ranges, not averages.
  • Split by type of job. Refuse to produce one company-wide number when the mix varies.
  • Name the stand-in. "Still employed at 12 months, as a rough measure of quality" is a sentence that prevents a lot of later misuse.
  • Say what a number cannot tell you. It builds more credibility than any dashboard.

The pressure to watch for

Quality-of-hire numbers get requested when someone wants to judge the recruiting team. Agreeing to a number you know is weak, because it is what was asked for, is how a team ends up being managed against noise.